Saturday, August 31, 2019
Platoââ¬â¢s Writings Essay
This paper will discuss several of Platoââ¬â¢s writings such as The Apology, Phaedo, Crito, etc.à The paper will be in part an analysis and in part a presentation of the philosophy of Plato through is writings as well as his writings in accordance with Socratesââ¬â¢ philosophy. Mortality Human nature is a nature of reason, not strictly adherent to passion or feelings.à Morality then, becomes the crux of this nature.à Morality is reason.à This is not to say that Plato was an ascetic; he placed passion, and feelings in his philosophy but the ethics of humanity are tied into the good of a person because reasonably, being virtuous, or good led a person to being happy (eudemonism). à à à à à à à à à à à Anything else that a person may be presented with and made to make a choice, that choice should be rooted in virtue.à Whatever else is chosen by free will should only serve to making that person virtuous. à à à à à à à à à à à Plato was a man filled with faith in human nature.à Platoââ¬â¢s philosophy of human nature doing evil was that a person only does evil in ignorance, for he believed everyone, just as himself wants only what is good.à The source of someone doing evil is brought about by unlimited desire.à Something that goes unmitigated becomes possessive of that person and they in turn want, and want, without satiation.à This is when the appetitive part of the soul (the part of the soul that wants sex, food, etc.) overtakes the rational (part seeking truth, and reason) of the soul resulting in moral weakness or akrasia. à à à à à à à à à à à It is not then self-interest that leads a person to happiness, and there is a definite equilibrium between the allowance of each part of the soul guided by reason, and asceticism.à Plato was a not a Sophist.à Without the guidance of moral reason then a state of chaos would ensue entailing an everyman for himself type of attitude. à à à à à à à à à à à Morality must then be shown as adhering to individual interests.à Plato did not agree with the type of hedonism exhibited by the Sophists, who thought human nature was an extension of the animal world.à Instead, Plato states that the nature of man is reason; and in this reason exists an organized society constructed by reason. à à à à à à à à à à à Happiness for the rational man then comes into fruition by governing their more base, animal, desires, which are irrational.à This morality is extended into the realm of society because of human interaction.à Therefore, if a man is to be the pinnacle of reason, and morality, and happiness, then the society that he lives and associates must then also exhibit such a moral temperance.à If then a society is blinded by hedonism, or pure desire of self, a man in that society has no hope for personal happiness because of lack of morality, reason, and thus fully succumbing to akrasia. Platoââ¬â¢s Phaedo and Immortality The realm of the reasoning man, according to Plato in his work Phaedo, is extrapolated by Socrates, that is, a man who is within reason also must admit to the fundamental truths regarding life after death.à That is to say, in Socrates explanation of immortality, there remains the outlook that the body and the soul are not eternally combined; but the soul is grounded in the body through emotions, and feral states of humanity.à When the soul is released from such torpor, it then reclines back into its previous non-corporeal state to either rest, or to transform and reinvent itself in the world.à The soul, according to Socrates, is that which is in us that commands and it is the body that serves. à à à à à à à à à à à The soul then, according to the previous statement is created in the divine will, and since divinity cannot be defined through the corporeal, the body must be mortal, and therefore finite.à The soul on the other hand is infinite.à The soul is the image of divinity; in the soul there is found an unceasing existence of transformation.à The reasonable man must then accept the dichotomy of the body and soul, as well as accept their harmony he must distance the idea that the body and the soul are one.à The body is mortal, and can succumb to dissolution, but according to Socrates, the soul is indissoluble. à à à à à à à à à à à The soul then has a life of her own.à Socrates questions the ideas of what humankind supposes to be immortal.à God is immortal, and the diversity of heaven and hell in all fallible senses is immortal, but the reasonable man but design for himself the idea that he too is of a strand of divinity.à The soul is associated with the ideal and the invisible.à The body commands emotions, and its fate lies within those external circumstances, that is nature, but the soul, in Socratesââ¬â¢ view is above nature. The soul is a higher self.à As the introduction to Phaedo states, ââ¬Å"The human being alone has the consciousness of truth and justice and love, which is the consciousness of God.à And the soul becoming more conscious of these, becomes more conscious of her own immortalityâ⬠(23).à The soul hinges upon the realization that she is immortal.à In that consciousness, and in that state of being, there exists God, and all that is immortal. à à à à à à à à à à à Therefore, Socrates is trying to define the perimeters of immortality, and the fact that a reasonable man cannot indubitably believe that the body and the soul will perish, but must in fact take credence to the soul existing at a higher level of existence, that is, at the level with God.à Socrates is placing a belief system in his dialectic, and in so doing he goes into analyzing the existence of God, or the intangible being that is the divine.à In Phaedo Socrates circulates his ideas around the immortality of the soul and the acceptance of this by the reasoning man on the basis of the dimension that God portrays. à à à à à à à à à à à By dimension, suffice it to say that God, in divine right, is perfect.à It is in that perfection that man may find allusions to his reasoning, and by so doing, reason that since the soul is of God, then man himself is immortal, as Plato wrights, ââ¬Å"An evil God, or an indifferent God might have had the power but not the will, to preserve usâ⬠¦But is he is perfect, he must will that all rational beings should partake of that perfection which he himself isâ⬠(23).à Life after death then is a certainty on a celestial level. à à à à à à à à à à à Socrates is attempting to connect his theory of knowledge with that of the soulââ¬â¢s ability to reincarnate or transform or simply exist beyond the development of the natural world.à In this doctrine he attempts to bring forth the ideas of past and future states of existence.à He is attempting to define eternity, which is incomprehensible to the mortal keen, but with the soul, the soul being undoubtedly of a higher fiber than that of the mundane, Socrates must conclude that the mind itself is therefore dependent on an ephemeral essence that is beyond its comprehension.à This type of thought process is one that is known as the transcendental method of interpretation. The Apology and The Cave In The Apology Plato presents Socrates explanation of immortality.à The Apology presents the principles of Socrates in that philosophers should be humble and admit that they know nothing.à Also, in this book Socrates is explaining why he is being persecuted and the following few paragraphs will highlight his philosophy about religion. Socrates taught philosophy in a question answer dialogue.à The dialectic art of arriving at the truth was the system Socrates used.à In this regard he would arrive at the truth by questioning the belief of engaged speakers in a philosophic circle.à Although this idea of philosophy may come across as non-confrontational, Socrates used this method to verbally jab at the speaker until they themselves found fault in their philosophy, and through a system of negative or positive responses came to recognize the truth. This type of philosophy has been likened to a cross examination present in todayââ¬â¢s court rooms, where the person under oath is asked a series of questions that are both destructive and humiliating, until they are forced to acknowledge the truth, much like the arguments around Socrates.à The aim of such confrontational questioning was always about truth; Socrates believed that this was the main goal of philosophy, and philosophical discussions, and he believed that everyone involved with the account was in pursuit of this goal as well. à à à à à à à à à à à In order to be human, not only the idea of reflection upon life is necessary but in emphasizes of the use of the Socratic method in that reflection and in the course of finding the truth, questions are paired with such reflection.à At this level, questioning and reflection are the apex of what it means to be human.à Socrates however had some varying views on philosophy that opposed some of what Plato believed.à Socrates was a skeptic, as was Plato, and as can be exemplified in the cave metaphor, but Socrates also believed that a person can be convicted of their own beliefs even if they cannot find their pathway of truth. Plato, in contrast, believed that philosophers were the delegates who maintained what was and was not truth, and led the way to such truth for the common man.à It is not then self-interest that leads a person to happiness, and there is a definite equilibrium between the allowance of each part of the soul guided by reason, and asceticism.à Plato was a not a Sophist.à Without the guidance of moral reason then a state of chaos would ensue entailing an everyman for himself type of attitude.à It is a bitter debate on whether or not Socrates was a Sophist, he himself vehemently denied it but some of his philosophies correlated with Sophist thinking (i.e. the issues of ethics, and living a good life, each Sophist preoccupations). Platoââ¬â¢s Crito, The Trial, Death of Socrates Plato is a firm believer in man not adhering to the masses opinion but staying true to one singular person, a person of wisdom, and as Plato states through Socrates, ââ¬Å"And he ought to live and train, and eat and drink in the way which seems good to his single master who has understanding, rather than according to the opinion of all other men put together?â⬠à Platoââ¬â¢s basic rhetoric involves the golden rule of do unto others as you would have done unto you.à There must then remain the basic principles of morality in society for society to maintain itââ¬â¢s virtuous code of ethics. à à à à à à à à à à à Socrates gives many examples of when a man is injured then he in turn must not injure, for here is the principle of a moral society, and the society in which Plato was integral.à Socrates is continually requesting of Crito whether or not it is right to do evil.à For, Socrates states, that doing evil in return damages not only the man, but also the society in which the man presides.à It is therefore unjust to do evil, for committing evil is the same as injuring man, and by extension, the State. à à à à à à à à à à à Though the difference of partnership and dominator society is both prevalent in Platoââ¬â¢s Crito the difference can also be subjective.à So, subjectively speaking there is a definite sense of the dominator society in Socrates adherence to their death sentence for him. à à à à à à à à à à à Though Socratesââ¬â¢ philosophy dictates that the State has to maintain control in order for morality to support society, Platoââ¬â¢s partnership with the State is deceived by the phallic nature of humanââ¬â¢s innate aptitude for error.à If the State is made up of individuals, and in Platoââ¬â¢s own writings, man is presumable good, or at least strives to be good, the objective reader must not misinterpret this to mean that man will always be good.à In the absolute of this believe there can exist no room for fluctuation, and it is within the nature of humanity to be inconsistent, fallible, and wrong.à Therefore, Socrates is misguided in the State, for the State is within reason imperfect for its members are human. à à à à à à à à à à à The State, according to Socrates is holier than father and mother for they beget father and mother and all generations.à It is because of the State that humanity exists, but it is also with the State that human nature is best exampled as dichotomized.à The State and humanity are both good and bad, capable of very evil and wicked deeds as well asà adhering to moral laws.à Plato is optimistic with Socrates, or Socrates was a very gullible man who professed to the rightness involved with the State because he was a man who liked control and not chaos.à With an objective mind, there must exist both sides of the spectrum, both control and chaos so that society can function. à à à à à à à à à à à The dominator societies were about autocratic power and partnership societies were about shared responsibility.à Socrates placed his faith in not the masses but the one ââ¬Ëmanââ¬â¢ that was full of wisdom; that is, the State, Plato writes, Are we to say that we are never intentionally to do wrong, or that in one way we ought and in another way we ought not to do wrong, or is doing wrong always evil and dishonorable, as I was just now saying, and as has been already acknowledged by us? Are all our former admissions which were made within a few days to be thrown away? And have we, at our age, been earnestly discoursing with one another all our life long only to discover that we are no better than children? Or are we to rest assured, in spite of the opinion of the many, and in spite of consequences whether better or worse, of the truth of what was then said, that injustice is always an evil and dishonor to him who acts unjustly? Shall we affirm that? Crito says yes, injustice is evil, and those who oppose the dictation of the State are acting with dishonor.à Socrates forgets in his delusions of morality that the State is not always guided by such moral virtue, and that in its compromise of this, becomes evil.à In current worldviews, there is a definite dissatisfaction in the governing of certain states, such as mass genocide, child crimes, etc, and if a person is to believe fully in Socrates and Platoââ¬â¢s philosophy the State is just in such action. Work Cited MacDonald, Ross.à Socrates versus Plato.à Aspects of Education.à P9-22.à 1996. Plato.à Phaedo.à à à Plato.à Crito.à Translated by Benjamin Jowett.à < http://classics.mit.edu/Plato/crito.html>
Friday, August 30, 2019
Marketing Research Report on Co-op Bookshop
Marketing 202 Research Report Co-op Bookshop Executive Summary Co-op is a bookshop in Macquarie University at North Ryde Campus, and it sales new textbooks and references books to students, as well as popular novels and so on. However, after beginning of the semester, the quantity of sales of Co-op has an obvious decline. In this situation, our group use online survey method to collect questionnaires from 108 students in Macquarie University at North Ryde, and with the purpose of measuring students potential purchase behaviors and attitudes towards the Co-op, in order to help Co-op to improve the sales. Through use of the SPSS program, frequency, one-sample t-tests, cross tabulation and Chi-Square Tests data to show and analyze results of the survey, then in the following report there are four points can be concluded, and three commendations can be found. The most obviously one is that most of the students prefer to buy textbooks at a much lower price, compared with the demand for book quality, cheaper price seems more attractive. That is, although the second hand bookshop cannot to be a competitor on service and quality with Co-op bookshop, potential price threats could be bring to influence the Co-op bookshopââ¬â¢s sales volume. Then do some price promotional activities in Co-op is necessary. Table of content Introduction3 Hypothesis4 Research objectives4 Methods5 Results and finding6 Analysis16 Limitations19 Conclusion19 Recommendations20 Appendix21 Introduction University students are big and traditional market for textbooks, references books, magazines and journals, especially those with strong professional and academic focuses. Facing such a market, it is critical for bookshop owners to understand how to efficiently operate and manage the bookshops so as to meet the demands of the particular customer group and keep the business going under the fierce competitions from other channels. A traditional bookshop providing regular book categories and services may not satisfy this particular group and consequently ends with poor sales results. This report is based on the study on the Co-op, a bookshop in Macquarie University. It is observed that when the new semester begins, Co-op bookshop, with convenient access and abundant variety of stocks, becomes a destination for students to get new textbooks; however, sales shrink dramatically after the opening weeks. In this situation, our group tries to figure out the potential demands from the student group by understanding their purchase behaviors and attitudes towards the Co-op bookshop. A survey is made to understand the gap between the actual demands from the students and the current operation situation at the Co-op, and consequently to help Co-op to improve the sales. We use online survey method to collect questionnaires from 108 students in Macquarie University at North Ryde. In the following report, diagrams are used to discuss and analyze the survey result related to the research topics. Hypothesis â⬠¢ Macquarie University students prefer to buy brand-new books at the Co-op bookshop rather than to get used books in second hand markets. â⬠¢ Only Co-op bookshop sells new textbooks and academic references in Macquarie University. â⬠¢ Quite a portion of the students are using second hand book, feeling easy with them. This is one of the reasons that make the sales shrink for the Co-op bookshop. â⬠¢ Student opinions on the discounts offered by the Co-op bookshop are diverted. The student preferences survey shows that half students appreciate the discounts from the Co-op while the rest do not show big interest on it. Research objectives Several key objectives are decided for this research: ââ¬â To identify the students group who prefer to buy textbook or other academic references in Co-op bookshop. To identify the student who are likely to join the membership to have discount plans with Co-op bookshop. ââ¬â To measure student attitudes and beliefs about buying new books at Co-op bookshop. ââ¬â To identify the level of satisfaction of the students who use second hand books. These research objectives are presented on the survey questions and will be explained in details in later part of this report. The research objectives are used to identify whether Co-op bookshop should enhance pric e promotion or leverage other methods in order to increase sales profit. The survey questions are based on the research objectives to help figure out an efficient promotion method. Methods Questionnaire survey is designed for this study since it is inexpensive, timesaving, and convenient. When properly designed, this method is very efficient because the survey questions are eligible for collecting opinions on multiple subjects from a large number of people. This research is targeted at all Macquarie University students at North Ryde campus. The feedback rate for this survey is 95%. 08 students are sampled after wiping off invalid questionnaires. We collect these samples using random sampling. We spread this survey question randomly to our classmates, student in library, student in SAM building and canteen. The statistical methods used to analyze the data are obtained through the SPSS Program. Through the use of SPSS program, frequencies, one-sample t-tests, cross tabulation and Chi-Square Tests data are generated reflecting the results of the survey. Resu lts and finding Question 1 |If you want to buy some books, which way comes to your mind first? | |Frequency |Percent |Valid Percent |Cumulative Percent| |Valid | | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid | | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid | | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |I don't want to |14 |13. 0 |58. 3 | | |pay the | | | | | |membership fee | | | | [pic] 14 students out of 24 say they donââ¬â¢t want to join because of the membership fee, which makes up 58. 3 percent; 7 students out of 24 think the discount is too low to be attractive, which constitutes 29. 2% of total valid samples; 3 students out of 24 claim that they have no idea about the membership, the 12. 5%. We have expected a lower percent on the fee consideration, because the fee is not high and is apparently beneficial with 10% saved on each purchase. This percentage is obviously higher than our expectation. 29. 17% of students think the discount rate is the reason, however we have expected this number to be higher, because the main benefits of membership is the discount. Discount also to some degrees shortens the gaps between brand-new and second-hand books on the price consideration. Thus we expect the main reason of not getting membership is due to a discount lower than studentsââ¬â¢ expectation. Question6: If the Co-op bookshop sells combined textbooks cheaper than the separate one, do you prefer to buy? |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Yes |74 |68. 5 |68. 5 |68. 5 | | |No |14 |13. 0 |13. 0 |81. 5 | | |I do not care |20 |18. 5 |18. 5 |100. 0 | | |Total |108 |100. 0 |100. 0 | | [pic] For this question, 68. % of the students appreciate the bundled offer at a more favorable price than that for individual sales at the Co-op bookshop. The bundle promotion type not only attract the student with textbook demand, with Co-op gradually recognized as a resort for favorable seller, more people will think of Co-op whenever they want to search for some other references. This probably will bring back the rest 18. 5% people who initially say no to the Co-op. Thus the demand for new textbook in MQ campus will ramp up, and the Co-op bookshop will sell more books than ever, even the profit per each sales decrease a little, then the overall profit will increase with higher sales volume. Question7: If Co-op bookshop providesà extra discountà on theà otherà books besides textbooks periodically,à would you like to come? | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Yes |63 |58. 3 |58. 3 |58. 3 | | |No |45 |41. 7 |41. 7 |100. 0 | | |Total |108 |100. 0 |100. 0 | | [pic] From this question, our group wants to know the attitude of the students in North Ryde MQ campus towards books other than textbooks. From the diagram this survey reveals a satisfactory result with 58. 3% people in the survey willing to buy other books from the Co-op shop. For the rest 41. 7% who claim no intention to buy books other than textbooks, we think this will not impact the sales and promotion strategy of the Co-op shop to ignore the potential market demand other than textbooks in North Ryde MQ campus. Question8: Have you used second hand textbook before? | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Yes |92 |85. 2 |85. 2 |85. | | |No |16 |14. 8 |14. 8 |100. 0 | | |Total |108 |100. 0 |100. 0 | | | | | | | | | [pic] The result of this question turns out that about 85. 2% students in our survey have used secondhand textbook, with only 14. 8% using only new books. This reveals that the biggest competitor of Co-op shop is second hand bookshop. Question 9: What are you feeling when using second hand textbook? |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Regretful |7 |6. 5 |6. 6 |6. 6 | | |Poor |25 |23. 1 |23. 6 |30. 2 | | |Good |59 |54. 6 |55. 7 |85. 8 | | |Excellent |11 |10. 2 |10. 4 |96. 2 | | |Delightful |6 |5. 5 |3. 8 |100. 0 | |Total |108 |100. | | | [pic] The result further expands the discovery in the previous question. The result shows 6. 5% of the surveyed people thinking regretful for the quality of second hand books and 23. 1% feeling them poor; while 54. 6% finding them as a good choice, 10. 2% believing second hand books just excellent and 5. 5% reporting delightful user experience. That means about 70. 3% people in the survey think second hand book markets are better resorts for textbook and they prefer using it given that they have convenient access to them. Therefore, this result of this question confirms again that the biggest competitor of Co-op shop is second hand bookshop. Question 10: |Are you an international student? | | | | | | | | | | |Gender |Total | | | | |Male |Female | | |% Within Gender |100. 0% |100. 0% |100. 0% | Chi-Square Tests | | | |b. Computed only for a 2Ãâ"2 table | Among the surveyed student, 83. 7% male students and 72. 9% female have Co-op bookshop membership, which does not stand for distinct difference between gender groups. The result is reflected in the Chi-square test table. The p-value in chi-square tests is more than 5% cut-off, thus the gender has no significant impact on people decision to get membership or not. |Are you an international student? * What's your feeling when you use the second hand textbook? Cross tabulation | | | | |Value |df |Asymp. Sig. (2-sided) | |Pearson Chi-Square |2. 009a |4 |. 734 | |Likelihood Ratio |2. 323 |4 |. 677 | |Linear-by-Linear Association |1. 329 |1 |. 249 | |N of Valid Cases |108 | | | |a. 5 cells (50. 0%) have expected count less than 5. The minimum expected count is . 37. | | Question 9 reveals student attitudes towards second hand textbook, with 7. 1%, 24. 5%, 55. 1%, 10. 2% and 3. 1% of the surveyed students claiming second hand book user experience as regretful, poor, good, excellent and delightful. In total 108 surveyed students, 98 are international students and only 10 are local students. However, their opinions do not vary much as reflected in the Chi-square test table. A p-value of 0. 734 that is more than 5% cut-off, thus the feeling of using second hand books is not significant affected by whether the students are international or local. |Which facility are you in? Have you used the second hand textbook before? Cross tabulation | | | | | Value |df |Asymp. Sig. (2-sided)| |Pearson Chi-Square |3. 261a |3 |. 353 | |Likelihood Ratio |2. 576 |3 |. 462 | |Linear-by-Linear Association |. 529 |1 |. 467 | |N of Valid Cases |108 | | | |a. 6 cells (75. %) have expected count less than 5. The minimum expected count is . 59. | From the cross tabulation, 87. 2% students majored in business/economic have used second hand book, turning out the highest rate among the rest groups. Only 60% human science students have used second hand book, which becomes the lowest in the survey. In average, 85. 2% out of total 108 students have used second hand book, which mean in this campus, the second hand book market is a big rivalry to Co-op bookshop. However, in the chi-square test, the p-value of more than 5% cut off indicates that facility has no significant impact on student decision to use second hand books or not. Limitations There are many limitations affecting our projects, for all Likert questions, we try to provide the respondents a chance to answer in neutral way to reflect a true situation of the book sales on campus. However, some people give up in the middle of survey with the questionnaire half complete. If these data are recorded for the data analysis, the inaccuracy will be introduced in the final result. Therefore, these survey input must be manually removed before the analysis. Another limitation is that the survey samples are not diverse enough, with most respondents being international students but only 10 out of 108 students as local. This reason may affect the accuracy of data result. This problem could have been avoided with careful selection of the sample student and more samples. Moreover, the descriptions for questions do not make sense in their word meaning, which confuse the student and affect their answers. We should have more carefully reviewed the descriptions and adding necessary explanations before handing them out for the survey. Conclusion According to the results of the survey discussed and analyzed above, the following points form North Rydeââ¬â¢s Macquarie University students can be concluded. Firstly, most of the students go to Co-op bookshop for textbooks at the beginning of the semester. Secondly, most of the students have a membership even they do not choose to buy books at the Co-op bookshop at the first thought. This finding does not show big variation between the gender groups. Thirdly, although it is obvious that second hand bookshop cannot compete on service and quality with Co-op bookshop, most of the students prefer to buy textbooks at a much lower price while the demand for book quality are not that important to them compared with the price At the same time, buying second handbooks are not divided between the international students and the local students, or among the facilities they are in. Thus, second hand bookshop turns out to be a threat to Co-op bookshop sales in Macquarie University. Moreover, from the data that received in the survey, it seems that the reason why most students are not willing to become members of the Co-op bookshop is the extra membership fee. Recommendations â⬠¢ From the survey it can be found that most students like to purchase the textbooks in bundle at a favorable price, because it is cheaper than purchasing separately. It would be feasible for Co-op bookshop to offer more bundled selection to increase sales volume. Qui te some students think the discount rate to be unsatisfactorily low, which prompts the Co-op bookshop to offer a higher discount rate to attract these students. â⬠¢ Most students only go to the Co-op bookshop for textbooks at the beginning of the semesters. Thus, the Co-op bookshop shall put more emphasis on promotion by, for example, handing out more advertisement fliers to students to explain favorable offerings and to spread recent promotion activities so as to attract the potential customers. Appendix Q1 [pic] If you want to buy some books, which way comes to your mind first? â⬠¢ [pic]The co-op bookshop â⬠¢ [pic]2nd hand bookshop â⬠¢ [pic]Other book stores Q2 [pic] Have youà everà bought books from the co-op bookshop? â⬠¢ [pic]Yes â⬠¢ [pic]No | |[pic] | | | |[pic] | | |If No Is Selected, Then Skip To End of Survey | | |Edit | | | | | | Q3 [pic] Whichà time period do you go to the Co-op bookshop often? â⬠¢ [pic]beginning of the semester â⬠¢ [pic]interim of the semester â⬠¢ [pic]end of semester â⬠¢ [pic]aperiodicity Q4 [pic] Were you joining membership of Co-op bookshop? â⬠¢ [pic]Yes â⬠¢ [pic]No | |[pic] | | | |[pic] | | |If Yes Is Selected, Then Skip To if the co-op bookshop sells combined textbooksâ⬠¦ | | |Edit | | | | | | Q5 [pic] Why do you not join a member of the Co-op bookshop? â⬠¢ [pic]I don't want to pay the membership fee â⬠¢ [pic]The membership discount too low â⬠¢ [pic]I have never known about the membership â⬠¢ [pic]I have never bought books in the Co-op bookshop â⬠¢ Q6 [pic] If the Co-op bookshop sells combined textbooks cheaper than theà separate one, do you prefer to buy? â⬠¢ [pic]Yes â⬠¢ [pic]No â⬠¢ [pic]I do not care Q7 [pic] If Co-op bookshop provideà extra discountà onà theà otherà books (except textbook) periodically,à would you like to come? â⬠¢ [pic]Yes â⬠¢ [pic]No Q8 [pic] Have you used the second hand textbook before? â⬠¢ [pic]Yes â⬠¢ [pic]No Q9 [pic] What's the feeling when you use the second hand textbook? |Regretful |Poor |Good |Excellent |Delightful | |[pic] |[pic] |[pic] |[pic] |[pic] | Q10 [pic] Are you an international student? â⬠¢ [pic]Yes â⬠¢ [pic]No Q11 [pic] Gender â⬠¢ [pic]Male â⬠¢ [pic]Female Q12 [pic] Whichà facility are you in? â⬠¢ [pic]Art â⬠¢ [pic]Human Science â⬠¢ [pic]Business/Economic â⬠¢ [pic]Science
Thursday, August 29, 2019
XYZ Construction Case Study
The organization was transformed when improved performance was achieved through the leadership from the new Managing Director. The operation, culture and structure of the organization were transformed to achieve the goals of the new Managing Director. The construction industry within which EX. Construction operates in, is highly competitive, aggressive and at times, hostile. Conflict between contractors and subcontractors occurs frequently, often requiring litigation to resolve the disputes. The hostile environment was mirrored by the relationships within the organization under the former Managing Director.There are four sections in the report; the first section will address the extent to which EX. Construction adopted the culture-excellence approach during their transformation process. This is following by the evaluation of the resistance experienced during the transformation and the use of a new management style by the incoming Managing Director. The last section presents examples of transformation in a South African context. 1 Extent to which EX. adopted the Culture ââ¬â Excellence approach The approach to change management is identifying and managing processes developed to make organizations more competitive and improve performance.Change Management processes are focused on internal processes within an organization, and they provide solutions to assist management achieve their commitment to change and improve productivity with the least resistance (Strop, 2005). There are many approaches to change management developed however the report will utilize the three approaches described by Burners, 2009. 1. 1 The three change approaches There are three approaches that have dominated the Western managerial thinking since the asses namely; the Culture ââ¬â Excellence approach, the JapaneseManagement approach and the Organizational Learning approach (Burners, 2009, p. 99). The approaches are briefly described below: Culture ââ¬â Excellence Approach There is a vast amount of literature presented on this approach however; the key contributors to the culture-excellence approach are Peters and Waterman, Canter and Handy. The crucial components from each contributor are briefly highlighted. Peters and Waterman They developed eight significant attributes that organizations need to demonstrate if they are to achieve excellence, namely (Burners, 2009, p. 102): A bias for action Closeness to the customerAutonomy and entrepreneurship Productivity through people Hands-on, value driven Stick to the knitting Simple form, lean staff Simultaneous loose-tight approach Canter Rosetta Moss Canter developed the post-entrepreneurial model, which highlights how organizations in future, should operate. Her model describes three strategies that post-entrepreneurial organizations must pursue: Restructuring to find synergies Opening boundaries to form strategic alliance Creating ventures from within: encouraging innovation and entrepreneurship Handy Handy i s a British theorist who contributed to the emergence of new organizational arms.Handy identified three generic types of organizations. He argued the following organizational forms will dominate in future: Shamrock Federal Triple I (Intelligence, Information and Ideas = Added Value) Japanese Management Approach The Japanese management approach was captured by Ouch', McKenna, Pang and Oliver and many other contributors. The contributions made by the above theorists are briefly described below. Couch William Couch believes that organizational success stems from the following (burns, IPPP): The involvement and commitment of the entire workforce.A set of internally consistent norms, practices and behaviors based on trust and strong personal ties between the individual and the organization, particularly their immediate work group. Practices such as lifetime employment, slow evaluation and promotion and collective decision-making. The belief that workers want to build cooperative and clos e working relationships. 5 McKenna McKenna believes that the central elements to organizational success are (Burners, 2009, p. 135): Lifetime employment, The seniority principle with regard to pay and promotion, Enterprise unionism Pang and OliverPang and Oliver agreed with McKenna however believe that the additional elements to organizational success are (Burners, 2009, p. 135) : Training and education. Company-based welfare schemes. Quality Circles. Manufacturing methods such as Just-in-Time production. Organizational Learning Approach Organizational learning ââ¬Å"describes attempts by organizations to become learning organizations by promoting learning in a conscious, systematic and synergistic fashion that involves everyone in the organizationâ⬠(Burners, 2009, p. 146).Sense developed 5 interrelated disciplines that organizations require to encourage and template learning and success. The 5 disciplines are listed below (Burners, 2009, p. 148): Personal mastery ââ¬â in dividual growth and learning. Mental models ââ¬â deeply ingrained assumptions that affect the way individuals think about people, situations and organizations. Shared visions ââ¬â the development of a common view of the organization's future. Team learning ââ¬â the shift from individual learning to collective learning. Systems thinking ââ¬â the ââ¬ËFifth Discipline' that links the others together and which, he argues is missing in most organizations. Cummins and Worldly in 2001, identified three levels of learning, designed to assist organization to move from an adaptive to transformation learning level. The identified three levels are listed below (Burners, 2009, p. 149): Level I Level II ââ¬â Single loop learning ââ¬â Double loop learning Level Ill ââ¬â Triple loop learning 1. 2 Adoption of the Culture ââ¬â Excellence Approach The following section evaluates the extent to which EX. Construction has adopted the culture-excellence approach in its o rganizational transformation process.The impact of each initiative has been discussed separately as these are significant events within the process. Customer care programmer The new Managing Director identified an opportunity to improve the organization's performance by improving services delivered to customers. The construction industry is hostile and aggressive, however through a customer case programmer, the Managing Director believed that positive relationships can be built which would benefit both the organization and customers.Based on the attributes developed by Peters and Waterman listed above, the organization's customer care programmer will allow them to be closer to the customer. The programmer was initiated with a few key managers and a few key customers. The programmer is a critical part of the transformation of EX. Construction's culture and the way they do business. The programmer meant that the initiating key managers had to develop and display skills of effective co mmunication and build relationships with key customers.The initiative develops managers by ensuring they adopt a more hands-on approach in the organization, share experiences and pass on knowledge and information. The customer case programmer is a clear indication of how EX. Construction has adopted the culture-excellence approach in its organization. Awaken Initiative The Japanese developed a business philosophy, awaken, which translates to change for the better (Investigated, 2014). This business philosophy focuses on the continuous approach involving all employees of the organization.This initiative is based on all three of the approaches and it clearly originates from Japanese management approach. This approach and the implementation of the small-scale awaken initiative at EX. Construction will enable organization learning to take place along with a culture change of employees and managers working together. The new Managing Director communicated his commitment to the initiative, Hereford all employees are collectively working together to ensure the success of the initiative..The culture change brought about by the initiative, develops managers' confidence to delegate work without feeling threatened by subordinates. This leads to staff being empowered by a higher sense of responsibility while developing skills. Partner initiatives in the Industry The previously hostile construction environment is changing to the extent that contractors and subcontractors are attempting to build relationships and partnerships rather resolve disputes through litigation. The new Managing Director however, identified a shortcoming in the organization that required attention in order to build successful external relationships.Hiss view was that relationships that needed to be built externally could not be achieved if internal relationships and communication skills were not developed. Internal relationships are required to ensure that managers and employees are striving to achiev e the same goals with similar techniques. Successful relationships and strategic alliances with contractors and sub-contractors will result in increased organizational performance. This approach encourages new ventures from within the organization through an innovative working environment.By collectively working together, new ideas and ways of improving the organization can be developed. 8 General From the above three initiatives taken by the new Managing Director, it is evident that the culture-excellence approach has been significant in the transformation of EX. Construction. The transformation includes aspects from the Japanese and Organizational Learning approaches. The new Managing Director puts a lot of emphasis on the empowerment of employees, developing new skills and training. In addition to the above, he also utilizes part of the Japanese Management's Awaken approach I. E. Mailer incremental improvements that are made continuously. This is evidenced through the implementat ion of each initiative at intervals rather than all at once. The transformation of a large organization, such as EX. Construction, is a long- term project as organizational culture and operational changes often take time to change. Another example of how the new Managing Director adopted the culture-excellence approach is through the use of a simultaneous loose-tight attitude. This is where the manager allowed a ââ¬Å"looseâ⬠working environment, however the need to achieve the performance clear was clear.This approach allowed for positive culture and behavioral changes to take place without losing focus of the organization's objectives. Based on the above evidence, the transformation of EX. Construction clearly adopted aspects of the culture-excellence approach to effectively achieve its objectives. 9 2 Reasoning for little opposition/resistance from staff The appointment of a new managing director who has a different leadership style ill almost always bring about change with in an organization. Organizational change is not always easily accepted; some reasons for resistance to change are listed below (Yuk, 2013, up. 192): Change is not necessary Change is not feasible Change is not cost effective Change would cause personal losses Change is inconsistent with values Leaders are not trusted Resistance to organizational change is a natural reaction to those who want to protect their self-interests in the organization. However, it is clear from the case study that the employees of EX. Construction showed little resistance to the change implemented by the incoming managing director. The primary reason that change was welcomed was due to the former Managing Director's management style which was not widely accepted in the organization.Employees feared him and it was not acceptable to speak openly and honestly. Employees were aware that this behavior was often counterproductive, and created a negative impression with the former Managing Director. As the newly a ppointed Managing Director had previously worked at the organization, he was aware of certain of the issues and concerns of the employees. The experience gained from irking at other companies, and the reputation he built from his career prior to returning to EX. Construction ensured that the employees had faith in his leadership ability.The new Managing Director's first step in developing relationships with managers and employees was to incorporate key employees into Senior Management Team activities. His actions made it clear that he was willing to retain the current workforce and promote from within the organization. This created a positive environment which encouraged employees to work harder and produce results Employees and managers id not fear loss of employment with the new Managing Director, but rather felt included in the decision making process.The new Managing Director's attitude and actions were clear and concise which addressed the problems within the organization. His actions were collectively moving in the same direction, to achieve a clear goal of improving internal and external relations and improving the organizations performance. He correctly identified problem areas such as relationships, communication and the structure of the organization. An incorrect diagnosis of the problems within an organization may exult in incorrect changes being implemented, which can lead the organization into complete disarray.The new Managing Director identified two crucial activities to be performed in conjunction with each other to enable the transformation of the organization. The two activities identified were: To introduce new practices and techniques to improve service to customers and thus improve the organization's performance. To change the attitudes and behavior of employees By identifying the two activities above, the new Managing Director identified crucial steps to improve its performance. Only through improving services to customers can the overall organization's performance improve.A satisfied customer is likely to return and recommend the organization to others. This is directly linked to the growth of the organization. The new Managing Director is aware that to provide better service to customers, the employees will have to develop and learn new practices and techniques to ensure superior service quality is provided to customers. The implementation of the second activity is critical to the success of the overall goal of improved customer relationships. The employees and managers attitudes and behaviors are to be transformed to ensure the best results are achieved.Employees and managers who were unhappy under the former Managing Director are more willing to adhere to the recommended changes. The willingness to adhere also stems from the approaches presented being feasible and there is no fear for loss of employment. The changes bring new opportunities for employees and managers to develop in their current roles and possibly grow into new roles. The potential positive outcomes as a result of these changes are a contributing factor in the lack of resistance experienced by the Managing Director.
A critical analysis of the concept of addiction with reference to drug Essay
A critical analysis of the concept of addiction with reference to drug misuse - Essay Example those that are harmful for health such as Marijuana, cocaine, opium, hallucinogens and many others, people become addicted to the usage of those drugs (Giannini 1997). The drugs that are prescribed by the doctors do not appear to be harmful for the users but those that are harmful and are used without the help of any doctor or in terms of self-medication come up with negative consequences in terms of health and life security. The drugs that are prescribed the doctors can also be considered as abusive when a person gets addict to the drugs. After being addicted, the tolerance level of a person increases due to which, an increased amount of drug is required by the person that can harm him/her in terms of his/her health (Kalivas and Volkow 2005). Drugs that are considered as causing addiction are mostly illegal drugs such as cocaine, nicotine, caffeine, heroin, Marijuana, opium and many others (Goodman 1990). When people start misusing the drugs to a harmful level, they become addict to the drugs due to which, they have to depend on the drugs for their physical sustenance and normal health. This dependency on drugs is not considered a negligible issue as the number of people who can be called as dependent on drugs and addicts are increasing day by day (Nestler and Malenka 2004). The addiction to drugs causes many dangers for the health of men as well as women. Illegal usage of drugs causes such consequences that are not facilitating for the drug users. Women are categorized as mostly disadvantageous in terms of misuse of drugs because of their future or current pregnancy (Giannini 1997). The misuse of drugs causes many types of diseased effects in the users due to which, they are unable to lead normal lives and face many health issues. People always seek out for drugs in spite of knowing the dangerous consequences being caused by drugs because of their becoming addicts. People use drugs on a regular basis due to many factors. Many people make use of drugs because
Wednesday, August 28, 2019
In-house Network design vs. third party network design Research Paper
In-house Network design vs. third party network design - Research Paper Example Additionally, the method promises continuous and effective to the company. Firstly, since the department is part of the organization the personnel in the department have adequate experience with the company and have absolute access to its every department. This implies that they offer faster services owing to the unlimited access of the organization unlike a third party that will often seek permission to access certain aspects of the organization thereby resulting in inefficiencies and communication flaws. Ã The inception of the department as part of the organization further instils a spirit of patriotism in the employees. The freedom of interaction among the personnel of the department and those of other departments creates a seamless environment without resentment, as is the case with third party designers. The in-house department will integrate seamlessly with the other departments thereby creating a holistic organization with similar management structures. The patriotism within the members of the department will compel them to safeguard the interest of the organization thus availing their knowledge and skills for use in other departments should any need arise. However, this may rise issues of misuse since the management of the company may use some of such employees especially when they are not engaged in their professional work to run other tasks irrelevant to their professional. Depending on the nature of the information systems requirement in an organization, in house departments are often more cost effective.... The patriotism within the members of the department will compel them to safeguard the interest of the organization thus availing their knowledge and skills for use in other departments should any need arise. However, this may rise issues of misuse since the management of the company may use some of such employees especially when they are not engaged in their professional work to run other tasks irrelevant to their professional. Depending on the nature of the information systems requirement in an organization, in house departments are often more cost effective. This requires large organizations that need constant management of the information system. The departments may however prove expensive for smaller companies that may not have adequate finances to afford the personnel and the equipment. Information management employs automated programs that can easily operate automatically without the personnel. This implies that should a department employ more personnel, they will prove more co stly to maintain yet not directly productive. Most organization have often redeployed such personnel to other departments a feature that kill careers thus inhibiting personal growth. Additionally, managing the in-house departments thus becomes unnecessarily expensive for the company. Consultancy firms on the other hand are private companies that specialize in the creation and management of the information systems. A company in need of the services thus consults them with specific needs for which they charge an adequate amount and deliver the particular service before again cutting links with the company. Third party companies are effective since most all of their employees are experts with professional skills in the
Tuesday, August 27, 2019
Budget Process (finance) Essay Example | Topics and Well Written Essays - 1000 words
Budget Process (finance) - Essay Example It is important to understand the term 'environment' under which the budgetary system has to operate in the modern business set up. 'The term environment is much used. Some people associate it with value system or value code. However in strategic terms, it is used to indicate the context within which the manager and the organization operates.'(Murdock and Scutt, page 280)2. With regard to budgetary operations in this competitive environment, the proponents of budgets argue that 'budgets are established to provide a benchmark for evaluating performance. For cost centers these budgets typically seek to achieve efficiency and control by specifying the expected cost levels. Moreover, those who support budgetary system also argue that budgets are very effective even in modern competitive business environments and help the business to grow discounting the adversities the business face from competitions. Those who favor budgetary controls also stress that since a budget shows expected perfo rmance of the organization, the management is pre informed about coming financial and production difficulties. Based on such anticipation management can always take corrective actions to overcome the difficult situation. They also point out that once a budget is presented it provides a yardstick to measure the actual performance. In this way there is certain strength in budgetary control system that budgets emphasize while clarifying the responsibilities of managers; and such an attribute of budgets is always beneficial to the organization. There is other side of the picture as well. Budgets are supposed to be means of internal control. 'But the leadership dictates top down the amount of sales and therefore allowed costs for the different cost centers, based on past experiences. The responsibility centers try to negotiate about their targets in a bottom up process. Usually there is a compromise between parties in the hierarchical ladder. As a consequence, this procedure fails to focus on shareholders value , because compromises tend to be comfortable from all sides , but not challenging or at least not completely focused on profit maximizing.'(Sven Rohm, page 15)4 Accordingly instead of servicing the organization as internal control instruments, budgets actually provide boost to disarray the control system; and it is not possible to keep check on the checking systems. Competitive business environment is place for perfections and such parameters change frequently with new style and inventions in this competitive fields. 'Budget is always based on estimates. The estimates cannot be accurately made in this dynamic world, although many statistical techniques are available' (National Association of Accountants, page 377)5. Further, 'budgetary control system is lopsided managerial device; in as much as in qualitative aspects of managing cannot be fully and precisely made a part of it.'(Principles of Management, page 253)6. The most important weakness of budgeting is that 'budgets are usually based on historical trends which may not continue.'(Kumar & Mittal, page 538)7. That gives an impression that budgeting is a control tool of
Monday, August 26, 2019
Height and the Weight of the Mother, with structure Lab Report
Height and the Weight of the Mother, with structure - Lab Report Example The taller motherââ¬â¢s with an Q2 average 1.68 tend to weigh more that the motherââ¬â¢s with Q1 of 1.58 at 50.57Kgs. The average motherââ¬â¢s weighs around 58 kgs and the average BMI of 22. The age of motherââ¬â¢s is around 28Kgs. As the age increases, the height increases and the weight increase too. Taller mothers have a higher BMI than the shorter, thus the height of the mother has an effect on the weight of the mother and has a direct correlation with the BMI. Age does not affect the height of the mothers. There is a moderate correlation between BMI and gestation days. Motherââ¬â¢s with a high BMI tend to have longer gestation period. The average gestation day of a mother is 279 days and with an average of 22 BMI. The BMI effect on gestation period can be traced to weight factor; thus motherââ¬â¢s who have a higher BMI have a probability of having longer gestation period. Further, taller motherââ¬â¢s have a higher BMI; thus the probability of the taller motherââ¬â¢s having longer gestation period is
Sunday, August 25, 2019
Public Health and Health Policy Essay Example | Topics and Well Written Essays - 3000 words
Public Health and Health Policy - Essay Example Lack of shelter is regarded as homelessness state. Vostanis, Grattan & Cumella (1998) highlight that many times, homelessness is interchangeably used with the term rooflessness. It is an example of social exclusion that can be incorporated in the equalities in terms of health agendas. Individuals without shelter are often termed as homeless. Baggott (2011) explains that homelessness is not an entity but multiple entities that encompass housing needs. It entails the need for individuals to have short term or temporary accommodation. Sometimes living on the short term or temporary accommodation presents the uncertainty of the future. Wilson & Mabhala (2009) elaborate further by highlighting that the temporary accommodation includes the rough sleepers; individuals sleeping at their friendsââ¬â¢ or relativesââ¬â¢ houses; and homeless shelters. Some of them live in accommodations that are supported such as temporary accommodation (bread and breakfast) or in the hostels. It is elaborated in Homeless Link (2010) that that homeless individuals who seek accommodation from friends or relatives are sometimes compelled to either stay on the relativesââ¬â¢ sofas or squat. Moreover, individuals who are driven out of their homes due to factors such as disasters or violence are also faceted as homeless. This is inclusive of the immigrants. Despite the fact that they are the widely known group as illuminated by Baggott, Allsop & Jones (2005), the majority of culprits are of homelessness state are single individuals who live in either insecure or temporary (short term) accommodation. Carr, Unwin & Pless-Mulloli (2007) illuminate that homeless is not a homogeneous group and individuals faceted to be homeless are in most cases families that are young and headed by females who are lonely. They tend to experience general health problems, as well as mental health. However, Douglas (2010).reveals that those who are not officially homeless are
Saturday, August 24, 2019
ACH step 7 Essay Example | Topics and Well Written Essays - 1500 words
ACH step 7 - Essay Example The two states have lived in a state of lack of independence living in a situation where there is neither war nor peace but only tension and mistrust2. Some of the attacks China organized against Taiwanese include the bombing of two islands in Taiwan in 1958, as well as the March 1966 incident where China tested missiles in Taiwanââ¬â¢s coast3. There are a number of solutions that have been thought will bring an end to this crisis and they include a diplomatic solution, direct attack as well as limited intervention. Hypotheses claim that diplomatic solutions will however influence the end of the conflict whereas using limited intervention may increase tension amongst the populace living in the two states4. In addition, using direct attacks may encourage other attacks from supporting nations. Considering these views concerning the possible solutions, an analysis is conducted to evaluate the outcome that will most probably occur to that with the least probability of occurrence. Coming to a diplomatic solution is the most likely outcome that will solve the PRC-Taiwanese conflict. Settling both sides and enabling them to see the necessity of bringing an end to the war is necessary. A diplomatic solution will help since it will not favour any side but be fair. Favouring one side usually culminates into increased tension in the opposing side in addition to increased attacks and reduced chances of peace and independence. The hypothesis that comes accompanied with this solution states that the diplomatic solution used will influence the end of the war. The hypothesis is true since the solution will direct how the two states will work into solving their disputes as well as how the will work once they are already stable. A solution that does not consider the future of these two states should not be selected over a solution that has considered the social, political and economic development plans for China and Taiwan. Diplomatic solutions show positive signs that it
Friday, August 23, 2019
A Stakeholder Framework for Analyzing and Evaluating Corporate Social Essay
A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance - Essay Example It launched its slogan in the year 2010; ââ¬Å"Tiles for Everyone.â⬠Topps Tiles PLC have 25 percent share in the ceramic tile industry (Topps Tiles, 2012, p. 3). The annual report of the company revealed that in 2010, Topps Tiles PLC has gained 2 percent more marker share that the last year. This company has three segments: a) Topps Tiles PLC retail operations in UK, b) Tile Clearing House (TCH), and c) Topps Tiles floor store business in Holland. So Topps Tiles PLC has 37 TCH and 275 outlets now. Topps Tiles Holdings is a subsidiary of Topps Tiles PLC, UK, which deals in ceramic tiles and wooden floorings. The company has about 1660 employees. Topps Tiles PLC claims to be the number one ceramic tile supplier or retailer. The mission of the company is to offer value and excellent quality products to its customers. The revenue generated in 2011 was ?175.5 million (MarketLine, 2012b, p. 3-4; The Financial Times Ltd, 2012). Products Topps Tiles PLC offers a wide range of flooring options to its customers. Apart from flooring, products for outdoor paving, tools and accessories for setting the tiles or other flooring options are also sold. They also offer online advice services for assisting customers in a better way. Tiles such as ceramic, porcelain, prestige stone, mosaic, etc are sold for not only floors but also for walls, especially in the bathrooms and kitchens. Specific range of kitchen tiles are there to give an energetic feel to the kitchen, so that cooking no more remains a boring job. Apart from the polished tiles, natural stones are also available for flooring to give an old and rustic look to the house. Special styling products like splash backs are also available. Services like designing, styling, and advice for cleaning and maintaining these floorings are also given by special advisors. Geographical Scopes Topps Tiles stores are located mainly in London and the other cities of UK. Though the company is listed and is counted among the top tile b rands, but geography wise Topps Tiles PLC is confined to UK and its neighbouring areas only. Business Model Topps Tiles PLC follows a hybrid business model as it follows both business to business and business to customer form of dealing. Flooring tiles and stones are sold to real estate and construction companies and also to end users or customers who buy for their homes. It is also sold to very small retail companies who conduct business on a small scale basis. Topps Tiles PLC is a company which follows the sole objective of offering the best quality flooring tiles whether the customer is a business house or an individual, who is purchasing small quantity of products. The motto is to offer value for money. STRATEGIC ANALYSIS The functional analytical tools that are utilized to make strategic judgment in order to estimate the attractiveness of the market are: a) PESTLE Analysis, b) Porterââ¬â¢s Five Force Model, c) SWOT Analysis, d) Strategic Group Mapping, d) Stakeholders Analys is, and e) Risk Analysis. Each of these strategic tools or theories has been discussed and their implications with respect to Topps Tiles Plc are explained below: PESTLE Analysis PESTLE ANALYSIS Factors Analysis Political UK being one of the most powerful and flourishing country in the world has a significant role to play in the international business
Thursday, August 22, 2019
Creative Brief Essay Example for Free
Creative Brief Essay Is to increase the consumption of milk among the teenage group so that they would drink less sugary and carbonated drinks that would harm their health . The Product Milk is by far the healthiest beverage after water . Milk helps to strengthen the bones and the teeth . Milk drinking drops off sharply in the teenage years because it is considered to be uncool and most of teenagers are worried about the calories and fat . Part of it has to do with the lack of flavours and the packaging being dull . This is what we found out about the product we decided to help , which is HL Milk by Marigold . Target Audience Our target audience would be males and females aged from 16 to 25 years old .Milk is a beverage that every parent would tell their kids to drink as children , though most of them still drink milk for breakfast but they still choose to drink other drinks like coke , pepsi or ribena .Milk has become less relevant to their lifestyles . They think milk doesnââ¬â¢t go well with foods like Mcd , Pizza and KFC . Why they choose soft drinks is because the soft drinks are exciting , versatile and its an acceptable alternative to milk . Promise and support Promise Todays milk can help the teenagers become strong and dynamic . Looking at the hectic schedule teenagers have these days ,it is recommended to drink milk to help them feel fresh and energized the whole day . Support. Milk has the nutrition the body needs to look and feel dynamic. Today most teenage athletes and famous teen celebrities drink milk . Ice ââ¬âcold milk taste great especially with HL Milk`s 3 new taste which are peach , coffee and mango . It has a more refreshing taste to it . Not to heavy nor to creamy . Its light and smooth . Brand personality. The personality now of HL Milk is dull and there isnââ¬â¢t any attractive colours that would attract a consumer to get it . Some consumers especially teenagers look at the packaging before purchasing products . If its attractive and youthful they would purchase it .The old packaging is very practical and conservative as it only has 2 colours with no pictures on the box . The needed personality for teenagers to buy the HL Milk would be exhuberant , contemparory and youthful . The packaging would suit the lifestyle of the teenagers . The would be shy to drink milk in public .
National origins Essay Example for Free
National origins Essay As a playwright Euripides always had a tendency to explore less popular tragic myths, or to look at uncommon versions of popular tragic tales, such as he did with Helen. In Ion however, Euripides takes this idea even further and totally rewrites the myth of Ion. According to Athenian Myth, Hellen was the eldest son of Deucalion and Pyrrha and he married the nymph Orseis, by whom he had three sons, Dorus, Aeolus and Xouthos. Dorus and Aeolus gave their names to the Dorian and Aeolians respectively, whilst Xouthos married the Athenian princess Kreousa, having two children with her before dying in exile in the northern Peloponnese. The first of these sons, Achaeus, returned to Thessaly, his fathers homeland, whilst the second son, Ion, was recalled to Athens where he died leading the Athenian forces against the Eleusians. His people were later driven from the Peloponnese and founded the Ionian colonies in the East. This is probably all the Athenians knew about the man named Ion, not much more than a name in their histories. Euripides however, presents a completely different story. Kreousa is the son of Erectheus, who sacrificed his other daughter to the gods on order to ensure a victory over King Eumolpus of Eleusis. Xouthos is a Thessalian, a son of Aeolus, and allied to Athens in a war against Chalcis, a town on the island of Euboea, and is married to Kreousa as a reward for his services to Athens. He then invents the story that Kreousa was raped by the God Apollo before she was married to Xouthos and gave birth to a child whom she abandoned in a cradle in a cave in the Long Rocks where Apollo had raped her. Apollo however, sent Hermes to rescue the child and take him to Delphi where he was raised by Apollos priestess and worked in the temple. This is all explained to the audience by Hermes, who also says that later the boy will be renamed Ion, so the audience know exactly who the boy is. Xouthos and Kreousa however, arriving at Delphi to ask Apollo for an oracle on why they can not have children, have no idea who the boy is. Xouthos is told by Apollo that when he leaves the temple the first person he meets will be his child. The first person he meets is the, as yet not renamed, Ion and Xouthos immediately explains to him what has happened and renames him Ion because he is the first person Xouthos met. Kreousa, unfortunately receives news of this from another source and reasons that Ion must be his son by another woman and the two of them are plotting to oust her and seize control of Athens. Therefore she concocts a plan to kill Ion and sends one of her slaves to poison him at the feast Xouthos is planning. Ion is saved, fortunately, due to Apollos intervention and he learns that it was Kreousa trying to kill him. He chased her to Apollos altar where she took sanctuary. Ion shouted that he would kill her and, hearing this, Apollo sends the Pythia out to show Ion the c radle he was brought to Delphi in. Kreousa recognises the cradle and realises that Ion is her son, then proves this by telling Ion correctly what is still in the cradle. Ion, Kreousa and Xouthos then return to Athens. This story is not created entirely by Euripides, it is a familiar story of a child of a royal family, raised abroad for whatever reason, and meeting his parents without recognising them. This is very similar to the stories of Oedipus Rex, in Sophocles play, Cyrus, and several other mythological Greek figures. The plot development is also very similar to his other plays, especially Electra and Helen. The plays involve lost siblings, mother / son, father / daughter, husband / wife etc who meet after a separation of many years and fail to recognise each other. Usually after they recognise each other but sometimes before there is usually a plot to kill those who they feel are in the wrong or to escape to some safe place. Ion is unusual in this since the Kreousa is plotting to kill Ion, whom she has not yet recognised, but abandons her plot when she realises who he is. The story Hermes tells at the beginning of the play about the rape of Kreousa by Apollo, and the life of the young Ion is told in such a manner that it recalls many of the foundation myths of Athens. The first of these is the myth of Cecrops, first King of Athens. He was said to be, autochthonus (which translates literally as born of the very earth), and half man half snake. Secondly, the myth of Ericthonius who was also believed to be autochthonus and given, in a chest, to the daughters of Cecrops to guard by Athene with strict instruction not to look inside. The daughters did and were driven insane by what they saw, reputedly either half man half snake like Cecrops or possibly even fully snake. Thirdly Erectheus was the son of Pandion, the son of Ericthonius and the nymph Praxithea.
Wednesday, August 21, 2019
Foreign Direct Investment On Host Country Economies
Foreign Direct Investment On Host Country Economies Globalization has changed companies international activities over the year all over the world for well developed and developing countries (Stefanini2006). Globalization; countries worldwide dissemination of the material and spiritual values are considered as beyond national borders, among countries in the economic, political and cultural values, variable gain, resolution of ideological distinctions based on the polarization of different cultural values, beliefs and expectations and better recognition of the intensification of these relations, as well as homogeneity of the differences reached a development that would be correct. Another way, globalization of economic, political, social and cultural fields, some common values beyond the local and national boundaries are defined as the spread around the world. Globalization has been seen important improvement around the world countries and economies, creating greater unity in international business and finance and rapidly accelerating the integration of developing countries into the global economy. Wit and Meyer(2005) suggested that in analysis of globalization has crucial importance which are Globalization of companies, businesses and economies. However, these trends have not in any sense been universally positive for all the countries. There are many reasons that globalization has negative impacts to different countries well developed countries have seen benefit of globalization while poor and developing countries and economies have been faced negative effect of globalization. The globalization is not just expand to investment to other countries because it is effected the host countries economical social existing and future condition such as employment rate, GDP, increase technological skills and integration and cross border cooperation. Emerging and developing countries try to attract to invest foreign investment with such as new regulations, law, reduce to borders to have global competitive advantage to attract business firms because one of the most crucial issue of development is the investment for the countries. It is not always to possible to cover all needed investment by internal resources. The process of globalization, particularly foreign capital flows to developing countries is of great importance for the development and to attract and growth foreign investment is a great change to host countries especially in the developing countries. The multinational companies have reached significant transnational trade helping by improvement of services, technologies. Foreign direct investment (FDI) decision of the firms is one of the crucial issues in term of the host country such as the market and political situation and certainty, benefits and alternatives shapes the entre strategies. Foreign Direct Investment Definition of Foreign Direct Investment FDI can be descried that activities of a business of beyond the borders of the home country and the manufacturing plant to establish of existing production facilities by increasing its capital to a subsidiary of a FDI in the different country. In the worldwide perception, foreign direct investment (FDI) is delicate to economic situation of the countries. Allen and Edward (2008) mentioned that the inadequacy of data for surveillance remains an issue in many countries. FDI growth factors demand less of the monitoring and compliances to lure the investment leading to more exposure. It was reported by The World Bank (Investing Across Borders 2010) that in 1970 global FDI total $13.3 billion and in 2007 it was $1.9 trillion however in 2009 the economic rescission affected all type business trade and FDI in developed countries dropped 41% contrast in developing countries it was 35%. There is many benefits and disadvantages of FDI in the host countries. Business firms has facilitated many new jobs, develop the skills, new technologies on the other hand impact of FDI is not always positive for example competition with local business, environmental labour right issues, undermining local government(Navaretti and Venables 2004) Foreign Direct Investment(FDI) influences the economic performance and is given various advantages to firm thus reach cheap raw materials and natural resources in different geographies, cheap cost of manufacturing process, weak labour and health safety regulations, less taxing. FDI decision is one of the most important issues companies need to carefully reviews the conditions of the host country, in line with the market situation in which competing firms choose the way of investment. There is factors directly affecting foreign direct investment (FDI) desions such as political balance, low rates, indused policies. According to Sun(2009) linkages between domestic and foreign firms can also affect the export performance of domestic firms, which provides yet another explanation for increased competition for FDI among host country governments. There are two basic understanding of the effect of FDI, one of them is considered that this effect is positive and other second believe refused it however spillover effect is still important matter for these two sides. (Aitken and Harrison 1999) Navaretti and Venables (2006) mentioned the FDI effect host and home countries in variety of ways and it can be structured in three way firstly product market effects these are the quantity and quality of home and host country and also competitive conditions of multinational and local companies. Secondly factors market effects can be expand as capital and labour and thirdly spillover which is effects of technological improvement in host country. FDI Theories Vernon (1966) as cited by Bora (2002) examined Product life cycle model seeks to bridge international trade theory and individual firm`s perspective of investment in product development and mentioned that there different level in the product life cycle in different multinational companies. The theory basically concerned that foreign direct investment (FDI) is major way to transfer new innovations and technology and assume three level of product life cycles. Caves(1971) as cited by Jones and Wren(2006) studied Hymer`s theory and linked Hymer`s theory of international production to the then current theories of industrial organization on horizontal which is firm`s product in foreign market and vertical integration which is different stage of production. Dunning (1997) developed OLI(ownership, location initials of internationalization) theory also known as eclectic theory. According to the eclectic theory multinational companies invest and acts to advantages of ownership advantages, location advantages, and internationalization advantages. Domestic and foreign companies can achieve competitive advantage in markets that are closely related to benefits. Foreign direct investment (FDI) studies regarded to positive effect of employment in host countries and emerge of economy. Chen (2000) mentioned that foreign direct investment(FDI) helps to improve knowledge skills and assistance to progress new technologies and adaptation to new ideas marketing and business strategies and also make attractive to other investors in host country. Foreign Direct Investment in China China`s historical changes is an important example to progression communism and imperialism systems. Chinese communists have transformed their socialist ideology into a new national project that deà ¬Ã nes modernisation in globalist terms.(Harris 2005) Zhilong(2002) mentioned that China began to implement the opening-up policy and actively utilise foreign direct investment (FDI) after Deng Xiaoping had come into power, which means that China did not open its domestic market until the early eighties. During the three decades from 1949 to 1979, China absolutely forbade foreign investments and hardly took foreign loans. Since agreement to the WTO in 2001 FDI growth dramatically and China has become biggest FDI share comparing in developing countries according to WTO(2008) China has become the world`s third largest trader and manufacturer. WTO(2009), export of Chinese goods has determined that the first order and export of commercial services ranked Fifth in the world also China has become one of the largest importer in the world. One of the most well developed country Germany has ranked second in export of merchandise and export of commercial services was third. This report shows that Brazil and India other most emerging countries in FDI. Euromonitor (2010) indicates that China`s export were valued Chinas exports were esteemed at US$119.9 billion in April 2010, up by 30.5% year-on-year and increase 24% than last year. The reason of increase of export was mainly growing machinery and electronics sales to USA, the EU and Japan. In addition in April 2010, imports went up 49.7% year-on-year to US$118.2 billion however The annual expansion in imports slowed compared to March 2010, when imports increased by a robust rate of 66.2% year-on-year to US$119.4 billion. In April 2010, China, open 7.2 billion U.S. dollars recorded in the previous month, according to the first time since 2004, recorded a trade surplus of $ 1,700,000,000. However, compared with a year ago, Chinas trade surplus shrank 87.0% in April of 2010. Muyuan(2011) argued that after earthquake in Japan there will be negative impact of FDI in China because Japan is the second foreign direct investment(FDI) country in China after Hong Kong. Japan FDI was $4.1 billion in 2010 and this figure corresponds to 3.9% of FDI in China. However China`s economic growth is not just depend on FDI there is significant foreign exchange reserves and surplus even though it was believed that there will be long term impact of Japan FDI rise of economic growth in China. The massive expansion of the Chinese economy growth can be described as a miracle comparing the improvement global export and has become an economic power in the world. Chinese companies ranked top list of leading global business firm over the years. Since economic development people lifestyle, consumer behaviour has changed in China. There is huge movement to rural area to big cities even though largest population still remains in the rural areas. There is different studies have defined FDI in different ways for instance according to Chen(2000) foreign direct investment defined as investment in which a firm acquires a substantial controlling interest in a foreign firm or sets up a subsidiary in a foreign firm or sets up subsidiary in a foreign country and also is one of the strategy to getting multinational. There is different ways to invest other countries such as licensing, franchising, joint venture, exporting, greenfield investment, merger and acquisitions. Foreign Direct Investment in Brazil FDI has crucial role in progress and improvement of Brazil economy and being attracted by many multinational firms. Over these progresses Government policies has been changed to make suitable to invest by firms. Euromonitor(2010) confirmed that Brazil has second foreign direct investment(FDI) inflow in the world. According to the central bank foreign direct investment in Brazil (2009) totalled $25.9 billon. The impact of FDI on Brazilian economy has been helped a number of ways for instance improvement policies, economical situation, political stability and increasing the countries reputation over the years. The growth of FDI has changed and increased productivity level, competitiveness and become more ease up since 1990s in Brazil. The spillover effect influence existing market and productivity of other firms also and it is more likely that products becomes cheaper The foreign investors create outflow of personnel, management styles from the foreign firms to host companies. Moran(2004) mentioned that Citibank`s training program influend the financial sector and become a leading example to train their own employees in Brazil. FDI is not effect employment level also it may affect technological improvements which is called spillover effect which is transferred by firms and effect productivity, effiency and econimal growth.(Jones and Wren 2006) The growth of FDI has changed and increased productivity level, competitiveness and become more ease up since 1990s in Brazil. Conclusion This essay aims to give an overview of foreign direct investment with main theories and examples from variety of countries. Activities of multinational companies effect in both home and host countries in the global world and also these activities have some advantages impact in short and long term prospects and significant effects on both sides. Over the past decades emerging countries have changed and improved existing economical and political situations to attract by and become very attractive for FDI and gain competitive advantages especially such countries China, India and Brazil become major host countries for international companies. Foreign direct investment has been effected economy, investment trade ,structure, envoriment and labour in host countries.
Tuesday, August 20, 2019
Catholic religion Essay example -- essays research papers
CATHOLIC RELIGION To belong to the church one must accept as factually true the gospel of Jesus as handed down in tradition and as interpreted by the bishops in union with the pope. The most important thing in this divine tradition is the Bible, its text determined and disseminated by the church. The church, according to the Roman Catholic catechism, is the only Christian body that is ââ¬Å"one, holy, catholic (universal)â⬠. The doctrine of apostolic succession is one of the key parts of the Catholic faith. It says that the pope (the vicar of Christ) and the bishops have in varying degrees the spiritual authority Jesus assigned to his apostles. The voice of the pope, either alone or in conjunction with his bishops in council, is regarded as infallible when speaking on matters of faith and morals taught in common with the bishops. Many features of the traditional teaching (dogma) have been analyzed and restated, by the councils and by great theologians. The chief teachings of the Catholic church are: God's interest in individual human beings, who can enter into relations with God, the Trinity, the divinity of Jesus, the immortality of the soul of each human being, each one being accountable at death for his or her actions in life, with the award of heaven or hell, the resurrection of the Christ, the historicity of the Gospels and the divine commission of the church. In addition the Roman Catholic Church stresses that since the members, living and dead, share in each other's merits,...
Monday, August 19, 2019
Variations of the Ankle Slasher :: Personal Narrative Urban Legends Essays
Variations of the Ankle Slasher As I was growing up I remember my mom warning me about guys hiding underneath cars and cutting the back of the ankles to steal your car. She told me this so convincingly that I thought it just had to be true. I mean, why would anyone make something up like that. I have since learned that this was meant to scare me, and to help make me more aware of my surroundings. It made such an impression on me that to this day as I walk up to my car I pay attention to what is under it. I even find myself looking in the back seat as I unlock the door. I am not even aware that I do it until I get into my car and lock the doors. Through studying Urban Legends in class, I have become very interested in them. For this field report I decided to take this Urban Legend to see if there was anyone else who heard it, and to see if it was being passed on or if was just my deviant mother. My research consisted of two interviews. I interviewed a few of my friends that go to Indiana University and asked them if they would help me with my research. They agreed to an interview. With the interviews I compared variants of a single Urban Legend. I wanted to see how each individual. s story differed, even though they were the same story. This is what makes an Urban Legend. I asked two people about the Urban Legend, The Ankle Slasher. I asked them if they were familiar with the legend. I also asked whom they had heard it from and when. Then I asked them to tell me the story. After they told me their version of the story, I asked if they had heard another version from anyone else. The first person I interviewed was Brian. He told me how he was familiar with the legend, though he can. t remember whom he heard it from. He also told me the version he has heard. He began by telling me how guys hide under cars in a mall, and then when the owners come out they would cut the ankles, around the Achilles. tendon. Then the guys would steal their packages and the car. He also explained to me when he heard this legend. Variations of the Ankle Slasher :: Personal Narrative Urban Legends Essays Variations of the Ankle Slasher As I was growing up I remember my mom warning me about guys hiding underneath cars and cutting the back of the ankles to steal your car. She told me this so convincingly that I thought it just had to be true. I mean, why would anyone make something up like that. I have since learned that this was meant to scare me, and to help make me more aware of my surroundings. It made such an impression on me that to this day as I walk up to my car I pay attention to what is under it. I even find myself looking in the back seat as I unlock the door. I am not even aware that I do it until I get into my car and lock the doors. Through studying Urban Legends in class, I have become very interested in them. For this field report I decided to take this Urban Legend to see if there was anyone else who heard it, and to see if it was being passed on or if was just my deviant mother. My research consisted of two interviews. I interviewed a few of my friends that go to Indiana University and asked them if they would help me with my research. They agreed to an interview. With the interviews I compared variants of a single Urban Legend. I wanted to see how each individual. s story differed, even though they were the same story. This is what makes an Urban Legend. I asked two people about the Urban Legend, The Ankle Slasher. I asked them if they were familiar with the legend. I also asked whom they had heard it from and when. Then I asked them to tell me the story. After they told me their version of the story, I asked if they had heard another version from anyone else. The first person I interviewed was Brian. He told me how he was familiar with the legend, though he can. t remember whom he heard it from. He also told me the version he has heard. He began by telling me how guys hide under cars in a mall, and then when the owners come out they would cut the ankles, around the Achilles. tendon. Then the guys would steal their packages and the car. He also explained to me when he heard this legend.
Sunday, August 18, 2019
A Structuralist Reading of Austens Sense and Sensibility Essay example
A Structuralist Reading of Austen's Sense and Sensibility The fundamental structural dynamic underlying the whole manifested universe, much less literature, is duality; therefore, Jane Austen's Sense and Sensibility is easily analyzed from the structuralist perspective. Each of us is a complex mixture of polar opposites, the most primary of which being the division between right brain and left brain, or, more commonly, "heart and mind." Austen's technique in this novel is that of eliminating altogether the corpus callosum, thus juxtaposing the two halves into a "binary opposition," a split between the heart that throbs and exults and the mind which ascertains and evaluates. Marianne is, of course, the heart of the novel, Elinor the mind. Moreover, the remaining characters, too, fall within one of these two categories. I have arranged the most important figures of the novel in this way: SENSE SENSIBILITY Elinor Marianne Edward Mrs. Dashwood Lucy &nbs... ...novel can stand alone from its constituent elements, to be used and reused again and again by simply replacing different characters, different circumstances. Hesse's Narcissus and Goldmund is a perfect example. In this novel, the exact same dualism of heart and mind is explored (and far more interestingly, in my opinion) in the experiences of the two title characters. In closing, it must be stated that there are certainly other structural dichotomies within the novel, contrasts of high and low which bisect the lateral distinctions upon which I have focused. These involve the shifts in social stations experienced by various characters such as Elinor, Marianne, Lucy, and Edward. These are, however, secondary to the primary theme, the seemingly impassable, yawning chasm which separates those with sense from those possessed by mere trivial sensibility
Saturday, August 17, 2019
Justice: Childhood Love Lessons Essay
Scares, bruises, and welts are just some of the marks abusive parents leave on their children. However, spanking and slapping on the hand when disobeying are ways to teach loving discipline. In Justice: Childhood Love Lessons bell hooks claims that ââ¬Å"No one can rightfully claim to be loving when behaving abusively.â⬠Parents that abuse their children do not show or teach love. However, it is unfair to claim that a slap on the hand is considered abuse and the parents that commit this type of action, they do not love their child. There is a difference between physical punishment and child abuse. ââ¬Å"Children from all classes tell me that they love their parents and are loved by them, even those who are being hurt and abused.â⬠(hooks 1). Love is the best feeling in the world because it makes a person feel confident and secure. hooks explains that when asked to define love children say itââ¬â¢s giving hugs and kisses, being sweet and cuddly. (hooks 1). Children believe that their parents do for them. Jackie at the age of four says â⬠Love is when your puppy licks your face even when you left him alone all day.â⬠Love is unconditional, parents can get upset with their children for their misbehaving, but they still love them. They may spank or punish their children for things that they have done wrong but they are showing and guiding them to the right things so they do not end up in the wrong places in life. Parents do what is best for their children they do not want them to struggle through life like they did. Abuse confuses children about love. hooks explains that ââ¬Å"There is nothing that creates more confusion about love in minds and hearts of children than unkind and/or cruel punishment meted out by the grown-ups they have been taught they should love and respect.â⬠(hooks 1). Parents that abuse their children confuse them about love because they believe that their parents love them but when they are being hit with belts, hangers, and wooden spoons it makes them think do my parents really love me or not. Parents that beatà their children with these items are not showing or teaching their children what love really is. Anxiety, depression, dissociation, difficultly concentrating, academic problems, withdrawn and/ or difficulty connecting with other, difficulty sleeping are just some of the possible effects of child abuse on a childââ¬â¢s mental health. The effect of abuse may affect each child differently. While the effects of child abuse can be severe and long- lasting, children who have been abused or exposed to violence can and do go on to have productive childhoods and adult lives. Children that have been abused, their brains tend to develop at an incredible pace during the early development stages of infancy and childhood. Some physical effects of child abuse are bruises, welts, burns, difficulty in working or sitting, torn, stained, or bloody clothing, and possible poor hygiene. children may have eating disorders, use drugs, and/ or harm themselves to cope with the trauma of being abused. There is a difference between physical punishment and child abuse. Physical punishment is done out love to keep a child out of danger, but child abuse is often done by an angry or frustrated parent. Physical punishment is needed in a childââ¬â¢s life to teach them the difference between right from wrong. Spankings are used if a child was told not to touch something, but they do it anyway. Some parents feel that if they spank their child that they will not love them. a child may get mad and resent their parents for spanking, but if the parent goes back to the child and explains that the spanking was not because they were mad or because they do not love them but because they had not done what they were asked. In conclusion, Love and discipline can coexist to an extent. Itââ¬â¢s okay for parents to spank a child when they are not listening or slap their hand to keep them out of danger. But parents that abuse their children are confusing their child about the true meaning of love. There is a difference between physical punishment and child abuse.
Friday, August 16, 2019
Determination of nickel Essay
INTRODUCTION EDTA (HâââY) is widely used to determine metals in complexometric (a volumetric analysis where the formation of a coloured complex is used to indicate the end point of a titration) titrations as it forms stable complexes with most metal ions. EDTA is a tetracorboxylic acid and in alkaline conditions, it exists as Y⠴â » ions, which form 1:1 complexes with metal ions like nickel(II) ions: Y⠴â » + Nià ²Ã¢ º NiYà ²Ã¢ » A metal ion indicator (an organic dye which changes colour when it binds with metal ions) shows the end of an EDTA complexometric titration. However, for a metal ion indicator to be suitable in n EDTA titration, it must not bind as strongly with metal ions as EDTA does. Murexide is therefore suitable. AIM The aim of this experiment is to determine the percentage of nickel in a nickel(II) salt using EDTA. Approximately 2.6g of hydrated nickel(II) sulphate was transferred to a weighing bottle and the contents weighed and about 25cmá ¶Å¸ of deionised water was added to a 100cmá ¶Å¸ beaker and the nickel transferred to the water. The bottle was weighed without any remaining salt and then the mixture was stirred until the solid was dissolved before the resulting solution was transferred to a 100cmá ¶Å¸ standard flask. The beaker was then rinsed several times with deionised water and the rinsings were added to the standard flask. The solution was filled up to the graduation mark with deionised water and the flask was stoppered and inverted several times to mix the contents. The burette was rinsed with 0.01moll⠻à ¹ EDTA and filled with the same solution. The 20cmá ¶Å¸ pipette was rinsed with a little of the nickel salt solution and then 20cmá ¶Å¸ of it was pipetted into a conical flask. The solution was diluted to about 100cmá ¶Å¸ with deionised water and murexide indicator (approximately 0.05g) was added to the diluted nickel salt solution along with appromimately 10cmá ¶Å¸ of ammonium chloride solution. The mixture was titrated with the EDTA solution and after and after the addition of about 15cmá ¶Å¸ the solution was made alkaline by addingà approximately 10cmá ¶Å¸ of 0.88 aqueous ammonia (concentrated ammonia solution). The titration was then continued to the end point, shown by the first appearance of a blue-violet colour. Titrations were repeated until two concordant results were obtained. RESULTS Mass of 1 Mole of NiSO4.6H2O: 262.8g Mass of 1 Mole of Ni: 58.7g Theoretical Percentage by Mass: Volumes of EDTA used in titration: 1st : 20.2cm3 2nd: 20.9cm3 3rd: 20.4cm3 Average: 20.5cm3 Moles of EDTA used = 0.1 x 0.0205 = 0.00205 Moles EDTA reacts with Nickel in a 1:1 ratio, so the number of moles of Nickel in 20cm3 of the salt solution = 0.00205Moles Number of Moles in 100cm3 = 0.00205 x 5 = 0.01025 Moles Number of Moles of Ni2+ in 2.6g of Nickel salt = 0.01025 Weight of Ni2+ in salt = 0.01025 x 58.7 = 0.601675g CONCLUSION % Mass of Nickel in salt = 0.601675 à · 2.60 = 23.14%
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